Adventure Travel

The Adventure Travel Trade Association Launches Partnership with PathWrangler

2013-10-27 07.41.36

The ATTA expands their membership benefits to tour operators with a leading travel software company, PathWrangler.

San Francisco, CA (December 5, 2013)The Adventure Travel Trade Association (ATTA,, a global adventure travel membership organization announced a new partnership with San Francisco-based software company PathWrangler today. The partnership gives ATTA members a 15% discount on PathWrangler’s travel software, which helps tour operators and trip planners to run better trips and grow their business. 

PathWrangler’s online app allows users to create and host the files they need to organize outdoor expeditions and guided tours. Through their accounts, trip leaders can create, share and host the data for traveler registrations, itineraries, packing lists and more of the many aspects of operating an expedition. An additional module, Formstack, allows operators to build the forms they need online, and host them on their unique trip page without leaving the PathWrangler app, eliminating the need for PDFs, emails and spreadsheets to collect traveler information.

 “We recently polled our members on software solutions needed for adventure tourism companies to thrive,” says Alice Gifford, ATTA’s Director of Community Development. “PathWrangler has been active in the ATTA community since 2008, and we’re delighted to be able to offer this kind of travel software solution as a benefit to ATTA Members.”

 “Tour Operators have a tough task at hand. Their market is demanding more personal and relevant experiences to their lives. That presents significant operational and selling challenges,” says Doug Heinz, CEO of PathWrangler. “Our partnership with the ATTA is one of values. The ATTA is trying to preserve the unique identities and personalization that our industry brings to travel, while the rest of the world is moving to consolidation and commoditization. We are excited to join with the ATTA as they lead the way in providing their members a way to meet these new challenges while not just preserving their unique identities, but allowing them to grow and thrive.”

This unique partnership will provide ATTA members with an entirely cloud-based solution when organizing group expeditions and guided tours, making their data more accessible and accommodating their on-the-go lifestyles.

About PathWrangler

For more information about PathWrangler or to start planning your expedition, visit Simply put, PathWrangler makes building and storing experiences easier than ever before. Let’s face it, planning an adventure trip or an outdoor excursion is like herding cats. It can be maddening to get everyone and everything prepared. We’ve built a collaborative web tool that makes trip planning not only easy, but fun. The goal is to empower you so that your only limitation is your imagination and sense of wonder. It can be used just as easily by professional guides running recurring expeditions to the Himalayas to just a handful of avid outdoor enthusiasts planning their next hiking trip in Yosemite.

About the Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism. (

Call of the Wild Partners with PathWrangler to Take Their Trips to the Next Level

Screen Shot 2013-09-11 at 11.20.50 AM


Call of the Wild Adventures, Inc is an early adopter of PathWrangler, the premier online trip management system, and has implemented it with great success.  Getting their clients prepared for active vacations when they have varying degrees of experience is quite the challenge.  Call of the Wild turned to Pathwrangler to provide them with a platform to communicate essential trip information and last minute changes while enabling clients and guides to build relationships and engage with each other pre and post-trip.


One such example is the upcoming classic Annapurna Base Camp trek in Nepal.  “Two women are previous clients (one of whom participated in the 2012 Everest region trek to Tengboche Monastery), two ladies are brand new clients (a mother/daughter team), and one is the American Alpine Club live auction winner of the Annapurna package,” says Call of the Wild Owner Emilie Cortes. “The woman who is the experienced Nepal trekker says she loves the interactive gear list that includes comments and brand recommendations.  Other women appreciated the packing system and travel tips, the recommended reading list and the reminder several months out to get recommended vaccinations from their doctor.  When we needed to fill five remaining spots on the trip the women were our greatest advocates and easily shared the pertinent information through Pathwrangler’s social media links.


Screen Shot 2013-09-11 at 11.19.40 AM


Doug Heinz, CEO of PathWrangler, has been following this trip closely and explains, “This Annapurna trip from Call of the Wild highlights two primary issues that operators are always facing, 1) getting trips filled up, and 2) organizing everyone from ground operators, guides and trip participants in a way that keeps friction low and enthusiasm high.  The best part is that when the trip is over, everyone is able to come back to the same place to share their experiences and feedback on the trip.  This enables busy tour operators to build stronger bonds with their clients ultimately bringing them back again and again.”


PathWrangler’s enables tour operators to collect previously disparate tools such as Word Docs, PDFs, webpages, endless email threads, Google Docs and spreadsheets in a single location along with maps, photos and at the same time easily capitalize on social network integration.    Elaborating, Heinz says, “Putting these tools into a central place allows your trip content and the people that are interacting with them to work for you.  Not only does it simplify logistics, but the enthusiasm that people generate by sharing their experiences with their friends and family through their social networks enables the operator to more easily sell additional trips.  Clients that use PathWrangler are seeing dramatic changes in how they run their business.”


Limited spots are still available for Call of the Wild’s Annapurna Base Camp trek, which will run from November 7 through November 23, 2013. The Annapurna package included a spot on the Annapurna Base Camp trip, dinner at Chez Panisse with Arlene Blum, the leader of the first all American and all female ascent of Annapurna in 1978, and books and t-shirts from Arlene Blum and Alice Waters.”  Women with strong stamina, hiking experience, a flexible attitude, and a sense of adventure are encouraged to sign up at


For tour operators looking to take their business to the next level, sign up for a free 14-day trial for PathWrangler today or connect with a PathWrangler Representative at


About Call of the Wild


Call of the Wild Adventures, Inc. is the longest-running provider of world-class women’s adventure travel, active vacations and outdoor trips to the most unique destinations on the planet. Since its founding in 1978, Call of the Wild has offered hiking, backpacking, sea kayaking, snowshoeing and multi-sport adventures around the globe. Experts in adventure travel for women, we are driven to exceed our clients’ expectations at every turn – resulting in rich travel experiences and life-long memories. Call of the Wild is a proud member of the Adventure Travel Trade Association (ATTA) and the Leave No Trace Center for Outdoor Ethics (LNT). More information on upcoming adventures available at


About PathWrangler


Simply put, PathWrangler makes building and storing experiences easier than ever before. Planning an adventure trip or an outdoor excursion is like herding cats. We’ve built a collaborative web tool that makes trip planning not only easy, but fun. The goal is to empower you so that your only limitation is your imagination and sense of wonder. It can be used just as easily by professional guides running recurring expeditions to the Himalayas or avid outdoor enthusiasts planning their next hiking trip in Yosemite. Contact CEO Doug Heinz with any press inquiries at or 415-309-2242.

Traveling to Politically Unstable Areas

You are on your dream trip visiting the pyramids of Giza in Egypt.  After spending the day gazing upon these ancient wonders, you rest your head on your pillow in your hotel in Cairo, tired, but excited from being able to experience something you had only read about in your textbooks in school.  A few hours later, you wake up to a startling rumble outside of your hotel: you peek outside the window and you are witnessing a full riot.  What do you do?

Traveling to politically unstable places could be an unplanned item on the itinerary for those who prefer adventure travel.  With all the instability that is happening in the Middle East in some very popular travel destinations, some travelers who have set aside a big chunk of their time and money, have unfortunately been caught in the middle.  While we urge caution, we actively encourage people to continue traveling to these places.  The experiences these destinations offer can be extremely rewarding, but they do require some thoughtful preparation.  So, here are some things you can do prior to your trip that can ensure your safety in case things go down.

Pre-Trip Planning

Locate your Embassies and Consulates – prior to your trip you should print out maps of locations and contact information of your home country’s embassy and consulates. Technology is great, but if you are relying on internet access, the government often hits the kill switch (Egypt and Tibet). Carrying around a couple of slices of dead trees is certainly worth the price of your safety.  Your smart phone, iPad and Laptop become a brick if you are without power.  Bring the paper.

Also, spend some time on Google Maps/Earth getting look of what the buildings and the surrounding area look like. While a piece of paper and a map are helpful, getting a full visual can go a long way in helping you to get to safety faster.

You may be traveling to places far away from your home country’s embassy, or in the case in Middle East right now, your Embassy might not be a safe place.  If so you should have a plan of what to do in case you need to get there.

Plan Alternative Exits – Many uprisings happen in capital cities or centers of political power.  Before you leave, explore if their are alternative cities or borders that you could leave by plane, car, bus or train in case of emergency.  Figure out what your geographical or political challenges would be and give yourself options.  Many people who were in Lhasa in 2008 were able to drive and cross the Nepalese border in Nylam.

Make Sure Your Red-Tape is in Order – This one is uber-important anyway, but you should be very diligent to make sure that all your visas, passports and permits are in proper order.  Sometimes authority figures will look for even the smallest reason to keep you from leaving as everyone is viewed with suspicion in these circumstances.

Buy Good Travel Insurance – Research the best options prior to leaving as travel insurance is often times a scam.  You don’t want to find that out after everything is getting out of control.  Travel Insurance Review is a great independent site to do your research.  This can help you cover the costs of having to get out of Dodge quickly.

Global Rescue – while everyone else is waiting at the embassy for their name to be called in the lottery to get on a plane back home, Global Rescue is there to pick you.  If, god forbid, you get injured, their plans cover a medical professional that will be deployed directly to you as your advocate.  There are a few players in this space, but no one is even close to a more complete solution.

Familiarize Yourself with Local Culture, History and Current Events – Each situation is going to take a life of it’s own.  The riots in Bangkok were much different than the ones in Egypt and Libya in their purpose and how the local government handled the violence.  Knowing ahead of time what the climate is like will give you a better path to navigate if things go badly.

Knowing the local customs is always important, but even more so in a pinch.  Being able to know how to conduct yourself around them will keep you from doing anything stupid unintentionally.

Stash Some Cash – Cash is always king; keep it socked away so it isn’t easy for anyone to get at it.  Bribes can very powerful, however, this needs to done with the above recommendation of knowing the local customs.  If you intend to bribe a local official, in some places it works (and may even be standard operating procedure), but in others it will land you in hot water.  However, in the event that things get hairy, cash might be the only option for getting a car, train, bus or plane ticket.

Now that you’ve prepped yourself, what do you do when the @#$% hits the fan and you have to leave?

Contact the Airline That You Flew in on First – As mentioned above, a Global Rescue purchase would negate having to do this, but in case you don’t have it, here’s what to do: airlines are notoriously bad at helping with changes to itineraries, but in an emergency, they can still be the easiest and safest way of getting home.

In Egypt when the Mubarak Regime was collapsing, the US Embassy chartering flights for 1,200 people a day, but they prioritized for those that had medical conditions first.  If you do get on a charter, you’ll have to reimburse the government the cost of the flight and the government isn’t exactly chartering Southwest at $99 one-way.  However, if your only choice to bug out is a charter, TAKE IT.

Stay Away from the Windows – If you are in a hotel or residence and you have to hunker down for a bit, it might be tempting to take a peek outside to get a live view of what you’d be watching on CNN at home.  Don’t.  Stray bullets, molotov cocktails, rocks, tear gas, etc are not things that discriminate in the middle of fracas.  If you can move to a room that faces an inner part of the hotel, that would be ideal.

Don’t Film or Take Pictures – I know it is tempting to film something to put on YouTube that might make it on every news network, but when people are doing bad things to each other, they don’t shrug off someone they see trying to document what they are doing.  Leave the filming for the journalists and the locals.  In these areas, pictures and videos can be just as potent of a weapon as bullets.  Even unintentionally, you could find yourself on the wrong end of someone trying to protect themselves if they catch you filming them.

Move in Groups of 3 – 5 – If you are traveling alone, find some people to stick with.  You don’t want to organize a 100-man group, but being alone can make you a target.  If you are in a large group, break into “platoons” of 3 – 5 that can all get in one cab or car together.  Communicate rendezvous or rally points.

Wear Earth Tone Clothes – If you find yourself wearing that neon-green I *Heart Florida t-shirt, switch it off for something that would blend in a little better.  You don’t want to draw unintended attention to yourself and wearing clothing that blends in can help you keep a low profile.

Watch Your Mouth – Once you get home, you can wax political all you want about the injustices and horrors you witnessed, but while you are there, keep it to yourself.  In fact, meddlesome foreigners are particularly held in contempt whether it is right or not.  This isn’t the time to argue, it is the time to get away.

Traveling to politically unstable areas can be incredibly rewarding to adventurous types–most of the time you won’t have any incidents and you will be able to experience the great parts of these cultures beyond the nastiness you see on the news.  However, in case something does happen, with just a little effort, preparation and some common-sense, you will greatly reduce your chances of something going wrong if you get caught in the middle.

How the PathWrangler and Formstack Partnership Changes the Lives of Tour Operators

Screen Shot 2013-07-29 at 9.14.44 PM

Today we announced a partnership with a fantastic company out of Indianapolis: Formstack.  So, what does Formstack do and why it is important to PathWrangler users?  In short, it could change how businesses operate in our industry forever.

First a recap: PathWrangler is a platform for creating, planning, managing and then sharing stories about your trips.  If you have the travel bug you’ll love it.  However, there is a whole separate layer to PathWrangler that is focused towards to those businesses and other institutions that have made it their business to run trips.  Our clients are tour operators, guides, educational institutions, schools, clubs and volunteer organizations.  The PathWrangler platform focuses specifically on collaboration around all the elements specific to running trips, selling them and then using them to help capture referrals.

While PathWrangler takes a huge bite out of the trip specific problems, those that run a business have other problems to solve that are specific to running any business.  In the two years we’ve been in business, we’ve received a lot of feedback from entities big and small who have said they struggle with a lot of business operations issues such as taking payments, gathering personal information from clients (like medical information, dietary preferences/restrictions), getting waivers signed, applications filled out and even requesting post-trip reviews and feedback.

We are getting into the stage of the digital age where people are starting to show physical symptoms (anywhere from a mild tic to a full-on pouring sweat fever) when PDFs and Word Docs show up in their inbox.   In  this age we can use technology to upload and share photos with the world from our phone, make purchases with the click of a button and know the exact number of times that our favorite Facebook poster’s children have eaten and taken bowel movements.  Whether good or bad, this has made the tolerance for having to download an attachment, print it out, fill it out by hand, scan it and send it back almost an act of hostility.  Not only do these issues cause tension for clients, those who have to manage the operations on the business side are engaged in an endless cycle of self-abuse.

Formstack solves all of these problems.  Not just a couple.  Not just many.  ALL of them.  Not only do your clients have a single place where they can go to interact with you about their trip, all the operational elements you require to get them going is right there as well.  Formstack is designed to automate this collection process and, if you have other tools like CRMs, Accounting Systems and payment processors, it plugs right into those systems so you don’t have to do a thing.  Those who run trips for a living can go about doing more of what they love and doing less office work.

So, here is how it works. Firstly, you need a PathWrangler Premium Entity account (you can get one here).  This account is your business’s dashboard, where anyone who helps to manage your company can build trips, interact with clients, create libraries of your past trips, and capture referrals that come in from people interacting with their friends and family that have gone on your previous trips.  This page, along with all of your individual trips, are integrated into your social media channels as well as your website, so you can distribute them more widely and sell more of them.

Located within this Entity page is a tab specifically for Forms.  Through this page, you can sign-up for Formstack (they offer a 14-Day trial for new users).  You’ll log into Formstack separately to build and manage all of your forms.  By linking PathWrangler with Formstack, all the forms you create for your business are here for your clients in one place.  They never have to send you another email, attachment or homing pigeon ever again.

Here are some links to all the different types of forms that you can build in Formstack.  If you have a more evolved business with other tool sets that you use to manage your business, here is a link to all the different technologies that Formstack integrates with and how to link any of them to your third party apps.

PathWrangler and Formstack together have just given travel industry the biggest leap in technology since the invention of the airplane.   No more wasteful business processes, double/triple/quadruple data entry, offline transactions, email attachments or waiting around the fax machine.  In fact,  you can take your scanners and fax machines out into an isolated location and beat them into pieces with a bat (send us photos, if you do this, please!).

If you have any questions or would like some further information on how we can help you change the way your company does business, contact us via our cool Formstack contact form below: CONTACT PATHWRANGLER HERE!

IT’S HERE! Plan, manage and sell your trips in one platform

The new and improved PathWrangler is here!  With one CLICK, you can sign up and put this integrated travel planning and selling solution to work for you.

PathWrangler helps you run better trips & grow your business.



Insomnia Inducing Campsites

For 15 years of my life, I had a horrendous case of insomnia. Sleeping in the comforts of my own bed (which was during my high school years was a water bed), a restful night of sleep regularly eluded me. I memorized the Presidents backwards and forwards. Didn’t work. I memorized the Roman Emperors backwards and forwards. Didn’t work. I used to sit up reading Greek Mythology in the hopes that I’d be bored to sleep. Didn’t work. Turns out, I just needed to eat less carbs and start watching Sex in the City with my then girlfriend. I’ve slept like a baby ever since.

So, as I’ve become an adventurer, and especially as a mountain climber, I’ve found that there are places that are you are required to lay your head that are less than ideal for stretching out and getting some quality shut eye. Here are my two favorite insomnia inducing camp sites:

Camp 2 – Ama Dablam (20k ft): the Southwest Ridge on this 22,525ft/6,812m is technical, but the best route to the top.  It is a clean ridge free of avalanche and rock fall danger.  For a mountaineer, this is an epic trip.  However, knife edge ridges often form wonderful pinnacles that are fun to climb, but can be uncooperative when it comes to nice flat, clean places to pitch a tent.  In this case, it is the only place to camp between the relatively benign Camp 1 and the much higher Camp 3 in the snow.  The 45-degree slope with thousands of feet of cliff on all sides requires one to be roped in at night.

Camp 2 Ama Dablam

Camp 2 Ama Dablam

Ledge Camping on El Capitan: not all of us have the skills to be as good as Alex Hanold to bound up El Cap ropeless in 2 1/2 hours.  On the classic Nose Route, the rest of us require around 31 pitches to get to the summit, which can take 2 – 5 days.  That requires hauling up and anchoring a ledge to sleep in.

What are some of your craziest campsite experiences?

Jump4Heroes: Extreme Wingsuit BASE Jump: Flying The Eiger

Here’s a great way to get your morning off to a flying start!

With the picturesque Swiss Alps as a backdrop, the Royal British Legion Extreme Human Flight Team, the Jump4Heroes, celebrated the British Armed Forces by jumping off an edge of The Eiger’s north face, otherwise known as the Mordwand or “murderous wall”.  And they do it to support charities! Check out the cool video below.

The Reverse Travel Bucket List- Toot Your Own Horn. You’re An Amazing Traveler!


I think it’s safe to say that all of us seem to have a travel bucket list for the future filled with things we want to do and places we want to visit. As the years tick by we wonder if we will have the time, money and desire to check all these off the ever-growing list.

But what about what you’ve already accomplished?  That’s got to be a pretty impressive list as well.  In my mind I’m always in the future, rarely dwelling in the past.  But, sometimes it’s good to reflect on the past and where I’ve been.

Through Trek Tech I learned about Rebecca Tracey’s Reverse Bucket List, the concept of remembering past achievements to remind yourself how amazing you are.  I would hope that’s a pretty long list for most of us.  I found the idea intriguing.

But what about a Reverse Bucket List specifically for travel, a topic near and dear to us all?  I set out to make my own Reverse Travel Bucket List of things I’ve done in some places I’m glad I’ve seen as a traveler and came up with just a few of the more adventurous accomplishments…

  1. Trekked to Mt. Everest
  2. Watched a Nepalese funeral cremation
  3. Experienced the warm people, proud culture and smell of yak butter in Tibet
  4. Swam and played with wild dolphins in Kaikoura
  5. Spent an entire day underground exploring caves in Waitomo
  6. Seen emus and kangaroos out in the wild of Australia’s Coral Coast
  7. Showered in a make-shift open air Botswana safari stall in the presence of a heard of zebras
  8. Hiked the Franz Josef Glacier
  9. Rafted the mighty Zambezi River
  10. Seen the brilliance of the Milky Way in the dark Caribbean sky

You’re adventurous travelers!  If you weren’t, you wouldn’t be reading this blog.  What amazing things have you done or seen in your travels that would remind you of your amazing travel achievements?

PathWrangler Testimonial: Indiana University Outdoor Adventures

We received a testimonial from a client yesterday that knocked our socks off.  Tyler Kivland is Program Coordinator (which basically means he’s the guy that runs it) at Indiana University Outdoor Adventures.  It is such a cool organization.  They are supported by Indiana University, however they support the community and offer all kinds of great trips, gear, activities and, most importantly, Leadership Programs to develop the next generation of those serving the Outdoor Community and beyond.  it isn’t just for Indiana University students, they also support their surrounding community.

Here’s Tyler explaining exactly how PathWrangler is taking their organization to the next level:

If I could describe Pathwrangler in one sentence I would say that it is “A dynamic approach to trip planning, execution, and customer retention.”

As an organization that staffs upwards of 50 trip leaders at a time, Pathwrangler makes the trip planning process better and easier to learn. The overall benefit of Pathwrangler seems to be that it allows a trip leader to begin a dialogue with trip participants, organizers and leaders before the group ever meets for the trip. Participants can ask questions, share their excitement, and stay up-to-date on any trip developments with ease.

I’ve always supported the idea that a trip should start as soon as a participant signs-up, if not sooner. Pathwrangler allows just that. For example, each summer I bring a group to Quetico Provincial Park for a 10-day canoe expedition. It is vital that I make sure each participant is packing the correct type of gear and that they have a passport in their hands. Pathwrangler’s personal gear checklist allows me to track the progress of my group without having to make phone call after phone call to each participant. Furthermore, the conversation feature allows me to answer important questions once rather than each and every time I make a call or send an email. And if someone new joins the group they can easily catch up on all the action without me having to send them a copy of every email that has previously been sent.

Pathwrangler takes all the components of trip planning and collects it into one dynamic space.

One of the more useful benefits, from a management position, has been the itinerary feature. This is because the interactive nature of the itinerary and map simply cannot be matched on paper. The technology allows us, as an organization, to pinpoint the exact location of each activity and allows the participant a more accurate depiction of where they will be traveling. We are currently using the itinerary feature as a sort of travel action plan for several of our spring break trips which aids in managing the risk inherently involved in any outdoor adventure.

I’m excited to see where Pathwrangler will go next. It has already begun to change the way our leaders approach trip planning and I see it becoming a necessary tool for our program in the future. The more I learn about the site, the more excited I get. It has truly taken trip planning into a new era.