Adventure Sport

The Adventure Travel Trade Association Launches Partnership with PathWrangler

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The ATTA expands their membership benefits to tour operators with a leading travel software company, PathWrangler.

San Francisco, CA (December 5, 2013)The Adventure Travel Trade Association (ATTA,, a global adventure travel membership organization announced a new partnership with San Francisco-based software company PathWrangler today. The partnership gives ATTA members a 15% discount on PathWrangler’s travel software, which helps tour operators and trip planners to run better trips and grow their business. 

PathWrangler’s online app allows users to create and host the files they need to organize outdoor expeditions and guided tours. Through their accounts, trip leaders can create, share and host the data for traveler registrations, itineraries, packing lists and more of the many aspects of operating an expedition. An additional module, Formstack, allows operators to build the forms they need online, and host them on their unique trip page without leaving the PathWrangler app, eliminating the need for PDFs, emails and spreadsheets to collect traveler information.

 “We recently polled our members on software solutions needed for adventure tourism companies to thrive,” says Alice Gifford, ATTA’s Director of Community Development. “PathWrangler has been active in the ATTA community since 2008, and we’re delighted to be able to offer this kind of travel software solution as a benefit to ATTA Members.”

 “Tour Operators have a tough task at hand. Their market is demanding more personal and relevant experiences to their lives. That presents significant operational and selling challenges,” says Doug Heinz, CEO of PathWrangler. “Our partnership with the ATTA is one of values. The ATTA is trying to preserve the unique identities and personalization that our industry brings to travel, while the rest of the world is moving to consolidation and commoditization. We are excited to join with the ATTA as they lead the way in providing their members a way to meet these new challenges while not just preserving their unique identities, but allowing them to grow and thrive.”

This unique partnership will provide ATTA members with an entirely cloud-based solution when organizing group expeditions and guided tours, making their data more accessible and accommodating their on-the-go lifestyles.

About PathWrangler

For more information about PathWrangler or to start planning your expedition, visit Simply put, PathWrangler makes building and storing experiences easier than ever before. Let’s face it, planning an adventure trip or an outdoor excursion is like herding cats. It can be maddening to get everyone and everything prepared. We’ve built a collaborative web tool that makes trip planning not only easy, but fun. The goal is to empower you so that your only limitation is your imagination and sense of wonder. It can be used just as easily by professional guides running recurring expeditions to the Himalayas to just a handful of avid outdoor enthusiasts planning their next hiking trip in Yosemite.

About the Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism. (

Call of the Wild Partners with PathWrangler to Take Their Trips to the Next Level

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Call of the Wild Adventures, Inc is an early adopter of PathWrangler, the premier online trip management system, and has implemented it with great success.  Getting their clients prepared for active vacations when they have varying degrees of experience is quite the challenge.  Call of the Wild turned to Pathwrangler to provide them with a platform to communicate essential trip information and last minute changes while enabling clients and guides to build relationships and engage with each other pre and post-trip.


One such example is the upcoming classic Annapurna Base Camp trek in Nepal.  “Two women are previous clients (one of whom participated in the 2012 Everest region trek to Tengboche Monastery), two ladies are brand new clients (a mother/daughter team), and one is the American Alpine Club live auction winner of the Annapurna package,” says Call of the Wild Owner Emilie Cortes. “The woman who is the experienced Nepal trekker says she loves the interactive gear list that includes comments and brand recommendations.  Other women appreciated the packing system and travel tips, the recommended reading list and the reminder several months out to get recommended vaccinations from their doctor.  When we needed to fill five remaining spots on the trip the women were our greatest advocates and easily shared the pertinent information through Pathwrangler’s social media links.


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Doug Heinz, CEO of PathWrangler, has been following this trip closely and explains, “This Annapurna trip from Call of the Wild highlights two primary issues that operators are always facing, 1) getting trips filled up, and 2) organizing everyone from ground operators, guides and trip participants in a way that keeps friction low and enthusiasm high.  The best part is that when the trip is over, everyone is able to come back to the same place to share their experiences and feedback on the trip.  This enables busy tour operators to build stronger bonds with their clients ultimately bringing them back again and again.”


PathWrangler’s enables tour operators to collect previously disparate tools such as Word Docs, PDFs, webpages, endless email threads, Google Docs and spreadsheets in a single location along with maps, photos and at the same time easily capitalize on social network integration.    Elaborating, Heinz says, “Putting these tools into a central place allows your trip content and the people that are interacting with them to work for you.  Not only does it simplify logistics, but the enthusiasm that people generate by sharing their experiences with their friends and family through their social networks enables the operator to more easily sell additional trips.  Clients that use PathWrangler are seeing dramatic changes in how they run their business.”


Limited spots are still available for Call of the Wild’s Annapurna Base Camp trek, which will run from November 7 through November 23, 2013. The Annapurna package included a spot on the Annapurna Base Camp trip, dinner at Chez Panisse with Arlene Blum, the leader of the first all American and all female ascent of Annapurna in 1978, and books and t-shirts from Arlene Blum and Alice Waters.”  Women with strong stamina, hiking experience, a flexible attitude, and a sense of adventure are encouraged to sign up at


For tour operators looking to take their business to the next level, sign up for a free 14-day trial for PathWrangler today or connect with a PathWrangler Representative at


About Call of the Wild


Call of the Wild Adventures, Inc. is the longest-running provider of world-class women’s adventure travel, active vacations and outdoor trips to the most unique destinations on the planet. Since its founding in 1978, Call of the Wild has offered hiking, backpacking, sea kayaking, snowshoeing and multi-sport adventures around the globe. Experts in adventure travel for women, we are driven to exceed our clients’ expectations at every turn – resulting in rich travel experiences and life-long memories. Call of the Wild is a proud member of the Adventure Travel Trade Association (ATTA) and the Leave No Trace Center for Outdoor Ethics (LNT). More information on upcoming adventures available at


About PathWrangler


Simply put, PathWrangler makes building and storing experiences easier than ever before. Planning an adventure trip or an outdoor excursion is like herding cats. We’ve built a collaborative web tool that makes trip planning not only easy, but fun. The goal is to empower you so that your only limitation is your imagination and sense of wonder. It can be used just as easily by professional guides running recurring expeditions to the Himalayas or avid outdoor enthusiasts planning their next hiking trip in Yosemite. Contact CEO Doug Heinz with any press inquiries at or 415-309-2242.

How the PathWrangler and Formstack Partnership Changes the Lives of Tour Operators

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Today we announced a partnership with a fantastic company out of Indianapolis: Formstack.  So, what does Formstack do and why it is important to PathWrangler users?  In short, it could change how businesses operate in our industry forever.

First a recap: PathWrangler is a platform for creating, planning, managing and then sharing stories about your trips.  If you have the travel bug you’ll love it.  However, there is a whole separate layer to PathWrangler that is focused towards to those businesses and other institutions that have made it their business to run trips.  Our clients are tour operators, guides, educational institutions, schools, clubs and volunteer organizations.  The PathWrangler platform focuses specifically on collaboration around all the elements specific to running trips, selling them and then using them to help capture referrals.

While PathWrangler takes a huge bite out of the trip specific problems, those that run a business have other problems to solve that are specific to running any business.  In the two years we’ve been in business, we’ve received a lot of feedback from entities big and small who have said they struggle with a lot of business operations issues such as taking payments, gathering personal information from clients (like medical information, dietary preferences/restrictions), getting waivers signed, applications filled out and even requesting post-trip reviews and feedback.

We are getting into the stage of the digital age where people are starting to show physical symptoms (anywhere from a mild tic to a full-on pouring sweat fever) when PDFs and Word Docs show up in their inbox.   In  this age we can use technology to upload and share photos with the world from our phone, make purchases with the click of a button and know the exact number of times that our favorite Facebook poster’s children have eaten and taken bowel movements.  Whether good or bad, this has made the tolerance for having to download an attachment, print it out, fill it out by hand, scan it and send it back almost an act of hostility.  Not only do these issues cause tension for clients, those who have to manage the operations on the business side are engaged in an endless cycle of self-abuse.

Formstack solves all of these problems.  Not just a couple.  Not just many.  ALL of them.  Not only do your clients have a single place where they can go to interact with you about their trip, all the operational elements you require to get them going is right there as well.  Formstack is designed to automate this collection process and, if you have other tools like CRMs, Accounting Systems and payment processors, it plugs right into those systems so you don’t have to do a thing.  Those who run trips for a living can go about doing more of what they love and doing less office work.

So, here is how it works. Firstly, you need a PathWrangler Premium Entity account (you can get one here).  This account is your business’s dashboard, where anyone who helps to manage your company can build trips, interact with clients, create libraries of your past trips, and capture referrals that come in from people interacting with their friends and family that have gone on your previous trips.  This page, along with all of your individual trips, are integrated into your social media channels as well as your website, so you can distribute them more widely and sell more of them.

Located within this Entity page is a tab specifically for Forms.  Through this page, you can sign-up for Formstack (they offer a 14-Day trial for new users).  You’ll log into Formstack separately to build and manage all of your forms.  By linking PathWrangler with Formstack, all the forms you create for your business are here for your clients in one place.  They never have to send you another email, attachment or homing pigeon ever again.

Here are some links to all the different types of forms that you can build in Formstack.  If you have a more evolved business with other tool sets that you use to manage your business, here is a link to all the different technologies that Formstack integrates with and how to link any of them to your third party apps.

PathWrangler and Formstack together have just given travel industry the biggest leap in technology since the invention of the airplane.   No more wasteful business processes, double/triple/quadruple data entry, offline transactions, email attachments or waiting around the fax machine.  In fact,  you can take your scanners and fax machines out into an isolated location and beat them into pieces with a bat (send us photos, if you do this, please!).

If you have any questions or would like some further information on how we can help you change the way your company does business, contact us via our cool Formstack contact form below: CONTACT PATHWRANGLER HERE!

IT’S HERE! Plan, manage and sell your trips in one platform

The new and improved PathWrangler is here!  With one CLICK, you can sign up and put this integrated travel planning and selling solution to work for you.

PathWrangler helps you run better trips & grow your business.



Insomnia Inducing Campsites

For 15 years of my life, I had a horrendous case of insomnia. Sleeping in the comforts of my own bed (which was during my high school years was a water bed), a restful night of sleep regularly eluded me. I memorized the Presidents backwards and forwards. Didn’t work. I memorized the Roman Emperors backwards and forwards. Didn’t work. I used to sit up reading Greek Mythology in the hopes that I’d be bored to sleep. Didn’t work. Turns out, I just needed to eat less carbs and start watching Sex in the City with my then girlfriend. I’ve slept like a baby ever since.

So, as I’ve become an adventurer, and especially as a mountain climber, I’ve found that there are places that are you are required to lay your head that are less than ideal for stretching out and getting some quality shut eye. Here are my two favorite insomnia inducing camp sites:

Camp 2 – Ama Dablam (20k ft): the Southwest Ridge on this 22,525ft/6,812m is technical, but the best route to the top.  It is a clean ridge free of avalanche and rock fall danger.  For a mountaineer, this is an epic trip.  However, knife edge ridges often form wonderful pinnacles that are fun to climb, but can be uncooperative when it comes to nice flat, clean places to pitch a tent.  In this case, it is the only place to camp between the relatively benign Camp 1 and the much higher Camp 3 in the snow.  The 45-degree slope with thousands of feet of cliff on all sides requires one to be roped in at night.

Camp 2 Ama Dablam

Camp 2 Ama Dablam

Ledge Camping on El Capitan: not all of us have the skills to be as good as Alex Hanold to bound up El Cap ropeless in 2 1/2 hours.  On the classic Nose Route, the rest of us require around 31 pitches to get to the summit, which can take 2 – 5 days.  That requires hauling up and anchoring a ledge to sleep in.

What are some of your craziest campsite experiences?


SAN FRANCISCO, CA | MARCH 12, 2013 PATHWRANGLER has been selected by Outside, America’s leading multimedia active-lifestyle brand, as a recipient of its second annual Active Travel Awards.  PathWrangler was honored as an Honoree. The full list of award winners will be published in the April issue of Outside magazine, available on newsstands March 12, 2013, and at Outside Online.

To select this year’s awards, Outside tapped our global network of correspondents, who spent months on the road traveling from the Philippines to Switzerland to Namibia and then some, to report a definitive roundup of the best new adventures, secret paradises, mountain epics, stunning beaches, airline deals, gorgeous islands, and more. The result is 42 fresh trips that we guarantee will change your life, plus smart travel strategies, the best travel gear, and five exciting new frontiers.

PathWrangler is proud to be awarded honoree of Outside Strategies to “Plug-In.”  With all these beautiful destinations and incredible activities to do, PathWrangler is the tool that brings it all together and makes these dream trips a reality. 

Outside magazine has long been one of the world’s most trusted advisors for active and adventurous travelers,” says Outside Editor Christopher Keyes. “In addition to truly award-worthy destinations and travel providers, this year we unearthed a handful of amazing new frontiers in active travel. Our annual edit franchise honors the year’s best trips, hotels, lodges, luggage, islands, and new destinations that will be an invaluable travel resource for years to come.”

Simply put, PathWrangler makes creating experiences and telling those stories easier than ever before.  Planning an adventure trip or an outdoor excursion is like herding cats. It is maddening to get everyone and everything prepared. Our web app brings the conversation together in an interactive place designed specifically for adventure and outdoor enthusiasts to dream and organize their trip together, and then share their stories after.  Over 100 Tour Operators, Outdoor Clubs and Outdoor Wilderness Programs and thousands of outdoor enthusiasts are using PathWrangler to run better trips and share them with their friends.

In celebration of the Outside Active Travel Awards, PathWrangler is offering its award-winning product for free in preparation for a new premium rollout in the upcoming months.  That means unlimited trips and users for any individuals or business that sign-up now.  Please sign-up here to take advantage of this offer.  Please contact us at if you’d like any help in getting you or your organization started.

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About Outside

Outside is America’s leading active lifestyle brand. For more than 35 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, and Outside Books. Visit us on and

Contact PathWrangler

For further press inquiries or other requests, please contact CEO Doug Heinz at and 415-309-2242.  Please visit us online at, and @pathwrangler.

Share Your Adventure with the World

A year ago, we created the first way to build your own adventures and organize them with your friends, clients and associates in one, central, integrated place on a map.  Six months ago, we built a way for everyone to tell their own stories and share photos with each other.  After doing this, we made all kinds of enhancements to the product that made doing all of these things easier and better.

Today, we’re pleased to announce that you can now publish your trips, as well as your individual stories with the public.  We’ve integrated with Facebook so you can easily publish them to your friends and family.

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Benefits to You

PathWrangler is now almost seamless.  We can’t create the ideas for you, but once you get an adventurous idea, you can build it, invite others, organize together, share your experiences as they happen and then share them with the world.

For the Traveler: it is the best way to organize and journal your trip.  We make it easier to store your memories.

For Trip Organizers: not only is the the best way to organize the many trips that you run, but it helps you to get business.  As your clients/members share their trips with their friends, it is a way to get those crucial testimonials and word of mouth referrals naturally.

Share Your Trips Today

Start building and sharing your trips on PathWrangler today!  Please contact us if you have any questions.

We’ll be sending out more details around these exciting new features from some of trips and users that we find particularly inspiring.  If you want to submit a trip, contact and share it with us and we’ll put it up on our blog!

Hydrospeed Down Europe’s Alpine Rivers

Whitewater rafting without a raft in Class III and IV rivers is how to best describe the adrenaline sport of hydrospeed or riverboarding.  Equipped with a foam board, diving suit, helmet, life jacket and fins one can get up close and personal with the river, waves and rocks and have a full contact whitewater experience.  Hydrospeed is quite popular in Europe and there are some pretty fast moving alpine rivers in a few countries to try it out on.  There will be no fear of falling into the water because you’ll already be in it!

Arve River | France
Discover the breathtaking canyons of the Mont Blanc valley along the 62 miles of this icy cold river that passes through the picturesque alpine hamlet of Chamonix.

Dranse of Thonon River | France
Over 4 miles long this fast current river in the Haute-Savoie region, with its numerous rocks and boulders, is supplied by rainfall in the Northern Alps and is a branch of the river that feeds into Lake Geneva.

Giffre River | France
One of the most beautiful alpine rivers located in the Haute-Savoie region and runs through Samoëns.  It’s also the location of the Gorges de Tines and a popular spot for rafting.

Isère River | France
Popular among kayakers this 14 mile long surging river is fed by the Vanoise National Park glaciers and consists of some slow current spots as well as gorges and rapids up to Class IV.

Dora Baltéa River | Italy
Located in the heart of the Val d’Aosta this mythical river is 104 miles long and is considered one of the most beautiful glacier rivers in the Alps.

Soča River | Slovenia
Known as “the Emerald Beauty” this river’s remarkable blue-green water stays this color for 86 miles from the Julian Alps to the Adriatic Sea.

Tour operators like Chamonix Hydroglisse, Kariboo Adventure, Soca Rafting and XPoint will give you the equipment you need along with an experienced instructor to guide you in these rough waters.  Dare to leave the raft behind and get immersed in the rivers of Europe with a truly action-packed sport.

Living the Dream! An Entrepreneur’s Guide to Starting and Operating a Successful Adventure Travel Company

PathWrangler is pleased to announced the release of our free eBook, “Living the Dream: An Entreprenuer’s Guide to Starting and Operating a Successful Adventure Travel Company.”  This book was written by Christina Heyniger and myself and features Chunnie Wright and Mona McPhee.

So, what it this about?  Let’s take you to our first chapter:

“Do you want to build a successful adventure travel business? LIVING THE DREAM gives you a framework for not only starting and getting your new adventure company off the ground, but also how to operate and grow it with dazzling service. Inside this book you’ll find information about how to:

  • Get your business off the ground as quickly and inexpensively as possible
  • Focus your efforts on core business aspects
  • Provide outstanding service to your clients
  • Throw out big, clunky business plans or ideas that are too grand in favor of focusing on bite-sized problems
  • Quickly launch, modify and constantly improve your business to adjust to the market, client demands and economic realities

The book presents a series of steps that draw on the “Lean Startup” methodology created by Eric Ries and has since launched top web software companies and is being extended to numerous other sectors. We are combining our experience with Lean Startup with the know-how and experience of people who have created and built leading adventure travel companies to bring you this adventure travel start-up manual.

Benefits to You

“In the old days, adventure travel was only for a very limited number of highly adventurous people. Nowadays everyone is into adventure travel. Anything out of person’s comfort zone is called ‘adventure travel.’ The whole industry has just skyrocketed. At the same time we have a huge amount of competition, much more than in the past.” – Tony Neubauer, Myths and Mountains

LIVING THE DREAM will explain how you can build a competitive adventure business with a distinctive personality. The methods presented will challenge you to embrace the challenges of a limited budget and turns those limitations into an advantage. Being small and agile isn’t a stage of your business, it is a mindset that lets you provide much better personal experiences to your clients.

Following the steps in this book will help you organize your adventure travel startup, get clients in the door and run better trips.

LIVING THE DREAM challenges you to be opinionated. Forgo being all things to all people and build something that has a distinct image — one that you’re proud and excited about, and that stands out from the crowd.

Who LIVING THE DREAM is Written For

If you are

  • An adventurous type who is tired of the day-to-day slog in the office, who has always wanted to start a business that allows you to explore your passion and work with great people around the world;
  • Currently operating an adventure business you would like to improve, perhaps by streamlining your operational activities or standing out more effectively from your competition;
  • Overwhelmed with the costs of adopting, creating and keeping up with the technology required to stay current in today’s online world;

Then LIVING THE DREAM is for you.”

More to come.  Stay tuned!